Samsung
Mobile application for promotion of launch of the new Samsung cell phones A8 and S9+. A8 key feature is high-quality camera with face detection and S9+ prides its impressive slow-motion video capture.
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Challenge
How to promote the latest Samsung phones?
Samsung's task was very interesting - to find a way to promote their latest models Samsung A8 and Samsung S9+ and their innovative features. Initial idea was to advertise the functions of the new models directly during unique events using latest devices. A8 key feature is high-quality camera with face detection and S9+ prides its impressive slow-motion video capture.
Solution
Mobile app in the form of a game
In order to promote A8 model we created a mobile app in the form of a game. Puzzle revealing the photo of the players was the entertaining way how to try out the camera. It was an interesting way of how to promote the phone and entertain a customer.
Samsung S9+ was advertised by a simple web app. People could check the quality of the latest pieces during Samsung Special Events and create their own slow motion videos, accessible for the "actors" directly via the application and ready to be shared on social media to their friends.
Output
What did we achieve?
We established the possibility to try the latest, innovative features of Samsung's devices. Data collection provided the company with useful information about potential clients and the #funFactor was a bonus entertainment feature.